"This is the next revolution” - Salesforce CEO Marc Benioff hails the arrival of the 'agentic enterprise'

• Marc Benioff opens Dreamforce 2025 hailing the "agentic enterprise"
• CEO says Salesforce has to be customer zero in trying these new products
• Salesforce unveils more on Agentforce 360 and other new offerings

Salesforce CEO Marc Benioff has declared the age of the "agentic enterprise", with AI playing a larger role than ever before for firms of all sizes.

The company co-founder and CEO opened Dreamforce 2025 with a typically rambunctious keynote as he talked through its latest round of updates and releases - top of which was the new Agentforce 360 platform.

But top of mind, of course, was the growing role of AI tools for enterprises, as human workers and agents will have to work together in this mix - which Salesforce calls the 'Agentic Enterprise'.