'There can be no justification': Chinese automaker apologizes to Land Rover after another big copycat controversy
techradar.com
- GWM's chairman apologizes for copycat advert
- Range Rover has been the subject of Chinese plagiarism recently
- Wei Jiangjun says company takes full responsibility
China’s Great Wall Motors recently took the wraps off its latest Plug-in Hybrid Electric Vehicle, celebrating the release of the Wey V9X SUV with an ad campaign that immediately had internet sleuths comparing it to a previous Range Rover promotional image.
While it is often the physical product that draws criticism from purveyors of intellectual property rights – we've explained our feelings on Range Rover copycats – the issue in this case wasn’t the Wey V9X SUV itself, but the promotional campaign that looked practically identical to a shot Land Rover used last year to promote the Range Rover Sport.
As you can see from the image used here in the article (courtesy of Car News China), the marketing team ...
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