The Year in Review - the year in Marketing

The bulk of Marketing-focused content this year involved generative AI. There was no way to get around it; it permeates everything marketing. How we write, how we build campaigns, how we design strategy, and, most importantly, what vendors are building into their solutions.

In my review, I've tried to focus on what was different and what stood out, and when I look back at everything I wrote, there was an underlying truth: Marketers can’t ignore AI, but they also can’t throw it in the mix without a clear plan. Maybe that plan involves a lot of experimentation, but there’s still a plan.

Will 2026 be different for Marketing? Or will we be stuck in the same traffic jam, trying to figure things out? It will take some digging to find the brands and tech vendors doing really innovative things, but I’m up for the challenge ...