Tech »  Topic »  The smartphone industry has reached a stage where annual hardware improvements rarely justify the cost of constant redesign and manufacturing.

The smartphone industry has reached a stage where annual hardware improvements rarely justify the cost of constant redesign and manufacturing.

3 hours ago   techradar.com

Asus has confirmed it will stop producing new smartphone models, effectively freezing both the Zenfone and ROG Phone product lines.

Company CEO Jonney Shih made the statement during a recent company event in Taiwan, clarifying that no new mobile phones are planned for 2026 and beyond.

Stating, “Asus will no longer add new mobile phone models in the future,” Shih avoided calling it a permanent exit, but its language points to an indefinite halt rather than a temporary delay.

There won’t be any new Asus ROG phones or Zenfones this year – or maybe ever‘That model has finally broken': Nothing CEO says the era of bargain smartphones is over – and that its prices could jump by 30%The RAM crisis will see smartphone specs go backwards in 2026, experts warn – here's why

Market realities behind the decision

Asus has not outlined any concrete conditions under which smartphone development ...


Copyright of this story solely belongs to techradar.com . To see the full text click HERE