The RAM crisis is Apple's best chance in decades to capture the PC market

In the current RAM crisis, no company is better positioned to not only weather the storm but turn it to its advantage like Apple. It proved that when it released the MacBook Neo in early March. Despite only including 8GB of RAM, the Neo doesn't feel compromised, a testament to the company's silicon and software engineering. For Apple, it may be tempting to treat its latest MacBook as a one-off. That would be a mistake, because at this moment, the business decisions that made the Neo possible represent a once-in-a-generation opportunity to become a bigger player in the PC market.

If you read Engadget, there's a good chance you know the contours of the global memory shortage, but it's worth repeating just how bad things have become in recent months. Just three companies — SK Hynix, Samsung and ...