The race to zero downtime is on – and AI is leading it

It’s the moment every online business dreads. Pages freeze, payments stall, and seconds later, the site goes dark. In those brief minutes, sales evaporate, customers move on, and trust begins to erode.

Research estimates that technology-related downtime costs companies around $400 billion a year, with the average cost to UK businesses exceeding £4,300 per minute. Those numbers tell a simple story – in today’s digital economy, reliability has become as valuable as revenue itself.

When uptime is your brand, you can’t afford uncertainty. Reliability is no longer a background function; it’s the frontline of the customer experience.

That urgency is driving a quiet transformation in how businesses ...