The power of last-mile network intelligence

Telecommunications is an inherently data-driven industry. Traditionally, great focus has been placed on gaining data visibility into the core and transit areas of the network. This approach has provided valuable insights for throughput optimizations, speed, and general performance.

Regardless of promises of speed, customers are mainly concerned about whether or not they’re able to watch streaming services, play live games, and connect with colleagues and loved ones via video calling - sometimes simultaneously. To solve for optimized performance and a great customer experience, telecommunication companies are shifting their focus toward further enhancing their last-mile visibility.

Historically, service providers have used the last-mile data they collect to identify the worst-performing connections and pinpoint the group of customers most at risk of churning to another provider. However, if approached correctly, last-mile performance intelligence can offer more than just a way to mitigate churn.

Today, when consumers visit the marketing and sign-up pages ...