The Oura Ring 4 was our health and fitness device of the year, and it's 30% off for Black Friday

The Oura Ring 4 is the trendy, high-tech fitness device that loads of celebrities have been spotted wearing, from athletes like NBA All-Stars to the likes of Gwyneth Paltrow and Jennifer Aniston. I even named it my health and fitness device of 2025.

Now you can get it for less: the Oura Ring 4 in Titanium Gold is discounted from $499 to $349 at Amazon US. That's a 30% saving, or $150. The same 30% discount applies to its Titanium Rose Gold finish.

Other finishes are also discounted: you can save $100 on Black, Silver, Stealth, and Brushed Silver Oura Rings on Amazon US and Oura's website.

In the UK, it's the same thing: The Oura Ring 4 in Titanium Gold and Rold Gold has been reduced from £499 to just £349 at Amazon, while other colors like silver have been reduced from ...