The Only Marketers Who Should Fear AI Are the Lazy Ones

How many times have you read that marketing is dead in the last year?

How often have you come across articles with headlines such as 'AI will replace all specialists by 2030'?

And how many of your friends have sent you links to neural networks that 'write better than any copywriter' with a triumphant smirk?

If you're a marketer, this is an especially painful experience. After all, it is our profession that regularly takes centre stage in these technological obituaries. 'You will be the first to die.' 'You are no longer needed.' Then, algorithms will take over budgets. Next, they'll probably start doing stand-up comedy and handing out Michelin stars. Thank you — this is exactly what I wanted to read over my morning coffee to make me feel surplus to requirements!

But let's be honest, we've been here before. The ...