The importance of AI-powered fact-checking & synthetic content detection

The digital world has reached a stage where information spreads faster than it can be checked. A message that once took hours to move across the internet can now go viral within seconds through social feeds, private messaging apps and algorithmic recommendations. In such an environment, misinformation is no longer a small inconvenience. It can influence elections, escalate tensions, harm reputations and shape public opinion on a scale we have never experienced before.

AI-powered fact-checking can strengthen journalism. Synthetic content detection can protect authenticity. Together, they help ensure that technology supports truth rather than undermining it.

At the same time, generative AI has introduced a new dimension to this challenge. We are now dealing with content that looks real but is entirely synthetic. AI systems can produce news-style articles, human-like audio clips and videos that appear authentic. This makes it harder for people to agree on basic facts and increases ...