The 'dream OLED' TV tech upgrade may finally be on the way — CEO says it will improve 'efficiency, lifespan and color purity', and it's readying production

• A company is preparing to manufacture blue phosphor OLED pixels
• Blue PhOLED tech would be a major efficiency improvement for OLED TVs
• Other companies have been pursuing the same technology

One of the most-wanted technologies in TV (well, for a certain level of TV nerd) may finally be on its way to your front room: blue phosphor OLED, or blue PhOLED for short. This has been talked about for a long time – we were reporting on advancements back in 2023 – but for several years now it's been a promise rather than a product. The signs are good that this is going to change, though.

According to trade site The Elec, another major of PhOLED tech is close to mass production. South Korean OLED manufacturer Lordin says it's already secured production facilities for its own take on PhOLED tech, which it calls ZRIET.

That means we ...