The Cyber Week story so far - how online spend held up on both sides of the Pond

OK, so we made it through Black Friday. How did we get on, with the busiest day of the Holiday week likely to be today. As per, Salesforce and Adobe have each produced their own data on shopping behavior patterns for Cyber Week. And, as per, they differ somewhat.

Salesforce

First up, Salesforce, whose ongoing Shopper Index research is based on polling of 1.5 billion online shoppers worldwide. According to its data, $35.6 billion was spent globally on Thanksgiving and $78.9 billion on Black Friday, both figures up six percent year-on-year. In the US, those figures translate to $8.4 billion and $18.0 billion, respectively, each up three percent.

In contrast, in the UK, Thanksgiving spending was down three percent - possibly in part attributable to the downbeat economic sentiment left by the Government’s Budget statement the day before? - but up nine percent on Friday, while ...