The associative processing unit wants to displace Nvidia's GPU as the go-to AI powerhouse by putting compute in the memory itself

• GSI Gemini-I APU reduces constant data shuffling between the processor and memory systems
• Completes retrieval tasks up to 80% faster than comparable CPUs
• GSI Gemini-II APU will deliver ten times higher throughput

GSI Technology is promoting a new approach to artificial intelligence processing that places computation directly within memory.

A new study by Cornell University draws attention to this design, known as the associative processing unit (APU).

It aims to overcome long-standing performance and efficiency limits, suggesting it could challenge the dominance of the best GPUs currently used in AI tools and data centers.