Tesla's 'Robotaxi' brand might be too generic to trademark

The US Patent and Trademark Office has refused one of Tesla's initial attempts to trademark the term "Robotaxi" because it believes the name is generic and already in use by other companies, according to a filing spotted by TechCrunch. Tesla was hoping to trademark the term in connection to its planned self-driving car service, but now it'll have to reply with more evidence to change the office's mind.

The main issue outlined in the USPTO decision is that "Robotaxi" is "merely descriptive," as in its an already commonly used term. A robotaxi typically refers to the self-driving cars used in services like Waymo. As long as Silicon Valley has believed money could be made selling autonomous vehicles (and the rides you can take in them), the term has been in use. That means Tesla can't trademark "robotaxi" because the "term is used to describe similar ...