TCS acquires Coastal Cloud to accelerate its AI-led Salesforce strategy

Tata Consultancy Services (TCS) has made one of its most decisive moves in the Salesforce ecosystem with the acquisition of Coastal Cloud, a Palm Coast–based Summit consulting partner known for its deep multi-cloud expertise and enterprise-grade transformation projects. The all-cash deal, valued at $700 million, positions TCS among the top five Salesforce advisory and consulting firms globally, strengthening its ambition to lead the next wave of AI-driven enterprise modernization.

Founded in 2012, Coastal Cloud has built a strong reputation for end-to-end Salesforce consulting—spanning Sales, Service, Marketing, Revenue, CPQ, Commerce and the increasingly strategic Salesforce Data Cloud. Its strategic advisory capabilities, participation in Salesforce Partner Advisory Boards, and its leadership under veteran Eric Berridge have made it a trusted partner for enterprises across industries. With more than 400 specialists and over 3,000 multi-cloud certifications, the firm adds significant depth to TCS’ global talent pool.

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