Target's still not hitting the bullseye. Will a combination of AI and human intelligence provide the omni-channel boost needed?

That place used to be as an omni-channel leader which championed a re-defined role for the physical store at the same time that the rest of retail was throwing itself into online to take on the Great Satan of the sector, Amazon.

At the time, Target management was told by, well, almost everyone that it was making a big mistake, as former CEO Brian Cornell recalled in 2019:

I think we can all agree at that time, the plan was not met with universal applause. I won't name names, but a few [people] might have pulled me aside and said, ‘Brian, are you sure this is the path you want to pursue? Do you really want to bet the company on stores?’. At that time, people were closing stores, not opening them. They were cutting costs, not investing in their teams. But we've never been a brand that ...