Targeted Phishing Attack: Detection, Impact & Prevention Strategies

Phishing has always been one of the most dangerous cyber threats, but in recent years, criminals have evolved from generic bulk scams to highly personalized, targeted phishing attacks. Unlike spammy emails filled with obvious typos, these sophisticated campaigns mimic trusted sources, tricking even experienced professionals into clicking malicious links or sharing sensitive data.

According to Verizon’s 2024 Data Breach Investigations Report, over 36% of all breaches involved phishing—and targeted phishing attacks were responsible for some of the costliest incidents.

So, what makes a targeted phishing attack different, and how can enterprises defend against them? Let’s dive in.

What is a Targeted Phishing Attack?

A targeted phishing attack is a social engineering cyberattack that focuses on specific individuals, organizations, or industries. Instead of casting a wide net, attackers research their victims in detail—using LinkedIn, company websites, or even press releases—to craft convincing messages.

Generic phishing vs ...