Target Teams With OpenAI in Bid to Revitalize Sales

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Target is aiming to boost sales with a first-of-its-kind partnership with OpenAI.

The deal reflects the retailer’s attempt to reposition itself as Americans increasingly rely on conversational AI rather than traditional search engines for shopping inspiration.

The collaboration will launch next week in a test phase, allowing consumers to tag Target in ChatGPT and describe what they are looking for.

For example, a simple request such as, “Help me plan a holiday movie night,” will prompt ChatGPT to curate Target products and help users build a shopping cart. Once ready, shoppers will be directed to the Target app to complete their purchase. This integration introduces a more interactive shopping model at ...