Tally ho! Why Salesforce is upping its stake in the UK AI economy, according to UKI CEO Zahra Bahroloumi

As noted elsewhere, US global technology giants have typically started their overseas adventuring by setting up in the UK as the first stop. That was the case with Salesforce which has now had a presence in the country for over two decades. A lot has changed since then, not least the presence of the Salesforce Tower looming over London’s City landscape and the choice of the British capital city as the location for the firm’s first dedicated AI Center.

Yesterday the company upped its UK commitment with the announcement of a further $2 billion of investment, coming on top of $4 billion announced back in 2023. I caught up with UK and Ireland CEO Zahra Bahroloumi who emphasized the significance of the US firm choosing to invest in Britain:

From our perspective, this is a massive signal for us that AI is a big growth driver globally, In ...