Take-Two CEO Reveals What Role Generative AI Has In Developing GTA 6

The hype for Grand Theft Auto VI continues unabated, as publisher Take-Two Interactive shares that GTA 6 is still on track for a November release. As monumental as this game's release is likely to be, however, it still can’t escape the discourse of AI in game development. In an interview with GamesIndustry.biz, CEO Strauss Zelnick spoke about the role the technology played during the development of its most important IP.

Zelnick was adamant that generative AI played no role in the creation of GTA 6, because developer Rockstar’s games are all handcrafted pieces of entertainment. “That's what differentiates them. They're built from the ground up, building by building, street by street, neighborhood by neighborhood. They're not procedurally generated, they shouldn't be.”

GTA6 has been in development for several years--well before AI began to proliferate as a tool for content creation and software ...