Swiggy and Sarvam AI Join Forces to Launch Multilingual Voice-Ordering for Food Delivery

In a significant move to enhance digital accessibility, Swiggy has announced a strategic partnership with Sarvam AI to introduce a voice-based ordering system designed specifically for the Indian market. This collaboration aims to transform the user experience by allowing customers to place food orders using natural, conversational speech in several regional Indian languages.

Breaking Linguistic Barriers in E-commerce

The integration leverages Sarvam AI’s advanced Large Language Models (LLMs), which are meticulously trained to understand the nuances, accents, and unique dialects prevalent across India. Traditionally, food delivery apps have relied heavily on English-centric text interfaces, which can be a hurdle for many users. By transitioning to a voice-first approach, Swiggy is making its platform more inclusive for non-English speakers and elderly users who may find navigating complex app menus challenging.

Technical Integration and User Experience

The new feature will allow users to search for dishes, customize orders, and complete the ...