Success Stories: Innovation for Football Fan Engagement

With football season in full swing, digital identification, AI (artificial intelligence), and connected-product technologies can deepen bonds between brands (or teams) and their audiences. Consider this case: Avery Dennison’s extended partnership with the San Francisco 49ers, bringing enhanced fan personalization and engagement to Levi’s Stadium—from customizable jerseys to digitally-enabled gameday experiences.

The challenge? Fans increasingly expect unique, immersive experiences—not just off-the-shelf merchandise—and teams want to build meaningful, data-driven relationships with their audience.

Enter Avery Dennison, leveraging its Embelex (on-garment branding) and atma.io connected product cloud platforms to elevate how fans connect with 49ers gear.

Here is how this can help:

• Enhanced retail customization with personalized stations for gear at the stadium.
• Each piece of branded merch can become a digital portal to enhance engagement.
• The company is supporting girls flag football with this new program.

Future efforts will include personalized footballs as well as ...