Steam requires AI game disclosures – Epic's CEO says they’re meaningless

• Steam currently requires developers to disclose any use of generative AI in their games
• Epic Games CEO Tim Sweeney wants Steam to stop labeling games that use AI
• Critics argue that removing AI tags would reduce transparency for players who care how games are made

Epic Games CEO Tim Sweeney is calling on video game storefronts like Steam to ditch their “Made with AI” tags, arguing they’re outdated before they’ve even finished rolling out.

“AI will be involved in nearly all future production,” he wrote in a post on X, insisting that labeling games that use it is pointless. “It makes no sense.” Steam, for now, disagrees.

Valve’s popular digital storefront introduced a policy earlier this year requiring developers to disclose if generative AI was used in the making of a game. That might be in the writing, artwork, code, or anything else ...