Standing at the crossroads - PwC on the difficulties of getting productivity gains from Copilot

There continues to be speculation that Microsoft Copilot may be an early AI market casualty as enterprise adoption rates struggle to keep pace with Microsoft’s ambition for the tool.

On Microsoft’s recent earnings call CEO Satya Nadella said Microsoft 365 Copilot now has 15 million paid seats. This is out of a customer base of 450 million subscribers for Office 365, which works out at around three percent uptake of Copilot.

Wanting to find out more about Copilot enterprise adoption I took the opportunity to speak with Stephanie Mosticchio, Global Microsoft Alliance Leader for PwC, just after she had returned from attending Microsoft’s AI Tour New York event.

It can be difficult to gather productivity gains from Copilot

I began by asking Mosticchio what her main takeaways were from the New York event. Her reply was that:

Customers are confused about their focus and where they are ...