Spotify steps up its plan to be the new MTV — music videos are rolling out whether you want them or not

Back in 2024, Spotify stepped into YouTube Music’s shoes by launching in-app music videos to limited regions, leaving the US and Canada out of the equation, but that’s now changed.

Starting today, music videos will finally be available in beta to Premium subscribers in the US and Canada after almost two years, giving users the option to switch between audio and visual streaming. The update lands very shortly after the huge success of Spotify Wrapped 2025.

In Spotify’s blog announcement, the company shared its excitement for the North American rollout of music videos, detailing the impact of visual accompaniments to music listening:

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