Spoiler - you know how gen AI was going to allow you to cut content creation costs? Surprise!!! New Workday study finds the math doesn't add up

OK, look, it’s 2026, we know how things work! You roll out gen AI across your company, it does the work that those creative types down in marketing and content do but quicker and - most importantly - cheaper, and no-one is going to notice the difference, except the creative types who you can now let go or at least cut their rates.

That works, yes?

Spoiler - no, no it doesn’t, as a useful study from Workday has just reminded us.

Entitled Beyond Productivity - Measuring The Real Value of AI, the study is based on a global poll of a 3,200 respondents, split evenly between leaders and employees. Its conclusions are, frankly, damning and, hurrah, long-overdue!

Top line finding - AI might well be helping employees complete tasks faster, but in far fewer cases is it actually improving the quality of their work or supporting higher-value judgment and decision-making. More ...