Snap is spinning off its AR glasses into a separate business

Co-founder and Chief Executive Officer of Snap Inc Evan Spiegel wears the Spectacle Augmented Reality glasses during the inauguration of the group's French headquarters in Paris on May 19, 2025. (Photo by JOEL SAGET / AFP) (Photo by JOEL SAGET/AFP via Getty Images) (JOEL SAGET via Getty Images)

Snap’s augmented reality glasses business will now be its own entity, with the company establishing Specs Inc. as a wholly owned subsidiary. It will enable Snap to more easily secure investors and partnerships for its wearables, as well as to grow Specs into a distinct brand while running it within Snap ...