Smart Storage Aiding India’s Growing Creator Ecosystem

By Owais Mohammed, Sales Director India, Middle East, and Africa, Western Digital

India has seen an extraordinary surge in the creator economy in recent years. Today, creators are not just entertainers but have evolved into key opinion leaders, aiding consumer preferences and purchase decisions. According to a recent industry report, about 2-2.5 million creators in India influence more than 30% of consumers and $350-400 billion in consumer spend1. This surge in spending is not only accelerating the growth of India’s creator economy but also contributing significantly to the broader economy. Additionally, India is well-positioned to support this growth with a strong infrastructure backbone. For instance, the country reported 944.12 million broadband internet subscribers and 1,163.76 million telephone subscribers in the month of March. With this, the amount of data that is generated and consumed every hour is enormous! It is estimated that ...