Server prices set to jump 15%, PCs 5%, as memory costs spike - channel sources

Exclusive Server and PC prices are climbing sharply as hardware manufacturers grapple with soaring memory component costs, multiple supply chain sources have told The Register.

Major manufacturers including Dell, Lenovo, HP, and HPE are planning price increases of around 15 percent for servers and 5 percent for PCs, according to channel sources.

"I believe the hikes are coming from everyone," said a contact at a major reseller who requested anonymity.

Dell COO Jeff Clarke called the memory shortages "unprecedented" during a recent earnings call [PDF], noting that the problem extends beyond DRAM to NAND, hard drives, and leading-edge semiconductor nodes.

"We have not seen costs move at the rate that we've seen," Clarke said. "Demand is way ahead of supply."

A Dell spokesperson did not deny plans to increase prices, saying the company takes "targeted pricing action when necessary" while maintaining supply continuity.

Marco Andresen, COO at Lenovo's ...