Selling Cyber: PAM Market Shifts as AI Drives New Demands

Rise of AI Agents, Cloud Privilege Fuels Palo Alto-CyberArk, Delinea-StrongDM Deals Michael Novinson (MichaelNovinson) • March 5, 2026

The privileged access management market has been upended in recent months, with high-profile M&As including Palo Alto Networks' purchase of CyberArk. Just what do these moves mean for buyers of PAM tools - and vendors in this space? In this episode of "Selling Cyber," the panel breaks down market drivers and the shifting competitive landscape.

See Also: Live Hacking into Microsoft 365

PAM now extends far beyond traditional data center administration, with cloud environments requiring continuous authorization monitoring and least-privilege enforcement, said Ten Eleven's Alex Doll. Dynamic authorization and signal sharing across platforms are becoming essential to support end-to-end automation and contextual privilege controls, said Forrester's Geoff Cairns (see: StrongDM Acquisition Expands Delinea's Cloud PAM Scope).

"With agentic artificial intelligence, you're starting to get into that world where things need ...