Samsung TVs set to debut HDR10+ Advanced to rival Dolby Vision 2

In a nutshell: Following the recent announcement of Dolby Vision 2, Samsung has previewed its latest HDR format, HDR10+ Advanced. This is the company's first major update to its high dynamic range technology. Designed to rival Dolby's next-gen HDR system, HDR10+ Advanced introduces six key upgrades over the existing HDR10+ standard and will debut with Samsung's new high-end TVs in 2026.

Samsung says HDR10+ Advanced goes beyond improved color accuracy and offers a range of state-of-the-art features, such as HDR boosting, intelligent motion smoothing, enhanced tone-mapping, gaming optimizations, and more.

The headline feature is HDR10+ Bright, which leverages extended metadata and AI-driven image processing to boost brightness, expand color volume, and refine contrast, especially on modern Mini-LED and Micro RGB TVs capable of reaching up to 4,000 – 5,000 nits of peak brightness.

Another addition, HDR10+ Genre, uses AI and embedded metadata to automatically adjust tone ...