Samsung RAM prices have doubled — and the worst is yet to come

Memory and SSD prices have continued to rise sharply, creating major hurdles for building new PCs, as in some cases, RAM kits now cost four times more than recent lows - but despite these pressures, AMD expects its PC business to grow in 2026.

"Even in that environment, with the PC market down, we believe we can grow our PC business…I think the PC market is an important market. Based on everything we're seeing today, we're probably seeing the PC [Total Addressable Market] down a bit," AMD CEO Dr. Lisa Su said announcing the company's most recent financial results.

"Our focus areas are enterprise... and just continuing to grow at the premium, you know, higher end of the market."