Samsung Galaxy S26 Preorders Surge 25% As Ultra Dominates US Demand

Today marks the retail launch of Samsung's Galaxy S26 series, and there is reason to believe the latest flagship lineup will sell like gangbusters. Ahead of the launch, Samsung and its retail partners were accepting preorders, which skyrocketed nearly 25% across all channels, according to Samsung. That includes preorder sales direct from Samsung, its retail partners like Amazon and Best Buy, and major wireless carriers.

The uptick in preorder sales is even more impressive when narrowing the focus to just the big cellular carriers (presumably AT&T, T-Mobile, and Verizon, though it may include others as well).

"Major carriers are reporting significant early momentum, with more than a 70% increase in preorders when compared to the S25 series. While retailers, including Best Buy, are seeing more than double the preorder volumes than the previous generation," Samsung states.

In keeping with past flagship Galaxy launches, Samsung launched three core models: Galaxy ...