Salesforce vs Veeva - the game's afoot and the Life Sciences battleground is hotting up!

It was never actually in doubt that Salesforce was indeed “all in” on cracking open the Life Sciences market, particularly following the ending of its long-term alliance with Veeva Systems. As noted last year when the relationship moved from separation to divorce, the two are now out there competing for replacement deals right across the hugely lucrative Health and Life Sciences (HLS) sector - and it’s a battle royale that might well become increasingly bloody. Salesforce Chief Revenue Miguel Milana rattled the sabre post-Dreamforce last year when he declared:

For many years, we had this great partner that we basically partnered and capturing that opportunity. We were capturing the outside commercial side. They were very focused on the commercial side and the clinical side. And then 1.5 years ago, they decided to compete head-to-head with us, and we decided to build solutions to compete with them, and the results ...