Salesforce Research: Across the C-suite, trust is the key to scaling agentic AI

Presented by Salesforce

In 2025, Salesforce conducted a series of C-suite research studies to capture if and how top decision-makers are building an agentic AI strategy. While the research shows positive signals like agent adoption is expected to surge 327% over the next two years, the dominant one is clear: leaders may be racing to deploy AI agents, but unlocking real value hinges on trust in data, systems, employees, and, above all, the leadership guiding the change.

Trust is the connective tissue that determines whether companies can actually scale AI agents and unlock the value they’re projecting.

At Salesforce, this trust imperative is operationalized through Agentforce. The Agentforce 360 Platform, the foundational layer of the company's agentic platform, embeds trust directly into how agents reason, act, and collaborate with humans. This ensures leaders can implement agentic AI at scale.

"As organizations scale AI agents, trust becomes the accelerator ...