Safety by Design: How Platforms Are Embedding User Protection at Every Step

By Bhajan Poonia, Chief Technology Officer, OLX India

In today’s hyper-digital era, the surge in scams and impersonation attempts has translated to a decisive shift in how platforms are built.  With cyber fraud losses crossing ₹22,800 crore in 2024 and the average cost of a data breach rising to ₹22 crore, safety is no longer a compliance checkbox—it is business-critical infrastructure. The platforms that embed “Safety by Design” not only reduce risks but also unlock growth

The paradigm has shifted from reactive moderation to proactive prevention, powered by Tech-driven safeguards, privacy-first communication, and advanced fraud detection systems that protect users at every touchpoint. For platforms like OLX India, this means integrating layered protections—identity checks, real-time content filters, secure transactions, and localized user education—into the very fabric of the experience.

India’s digital economy makes this transformation even more important than ever. The ...