SaaStock is dead: founder kills Europe’s biggest SaaS conference and launches Shift AI

SaaStock founder Alexander Theuma is retiring Europe’s biggest B2B SaaS conference after a decade and replacing it with Shift AI. The Austin event on 15-16 April is the last SaaStock; the first Shift Europe runs in Barcelona on 13-14 October 2026. Theuma cited $2 trillion in SaaS market cap erased in Q1 2026 and the structural collapse of per-seat pricing under AI agent pressure.

SaaStock, the conference that spent a decade as the gravitational centre of Europe’s B2B software founder community, is dead. Its founder, Alexander Theuma, announced on LinkedIn this week that the SaaStock brand is being retired and replaced by Shift AI, a new event built around the question that has overtaken every conversation in enterprise software: what does a software company actually look like after AI agents have replaced the workflows its customers pay for?

The SaaStock conference running in Austin on 15 and 16 ...