Restaurant tech startup Choice closes $7.1M Series A

The all-in-one SaaS platform for independent restaurants, processing 1.5 million orders a month across nine CEE markets, is now targeting Portugal, Spain, Italy, France, Germany, and the Netherlands.

Choice, the Prague-founded restaurant management platform that bundles ordering, payments, reservations, and marketplace integrations into a single subscription, has closed a $7.1 million Series A. The round brings total funding to $11.6 million and will fund the company’s push into Western Europe, starting with Portugal later this year.

Alea Capital Partners, a Lisbon-based B2B SaaS investor, led the round, with participation from existing backers Reflex Capital, Smartlink, and J&T Ventures. Alea’s involvement is a deliberate signal: the firm will support Choice’s scaling efforts across Southern Europe specifically, with Portugal serving as the first Western European beachhead before expansion into Spain and Italy. France, Germany, and the Netherlands are planned for subsequent phases.

Choice was founded in ...