Reimagining discount broking in the age of AI

By Pratik Rokade, Executive Director – Product & Tech, BlinkX by JM Financial

The capital market investing witnessed a disruptive transformation over the last decade or so thanks to the emergence of discount broking. As we commemorate National Technology Day, the occasion is appropriate to reflect how technology has so far redefined access and participation in financial markets and the road ahead.

Day and intraday trading is typically physically and mentally demanding for ordinary investors. Seasoned traders are to some extent conditioned to analyse and process information to make decisions and react to market volatility. Having said that, the process adds to the cognitive load for both professional and first-time investors. Managing the cognitive load in all probability leads to mental fatigue and incorrect decision-making for traders.

However, discount broking changed the game by facilitating easy access to capital markets through low-cost trade execution. It has managed to ...