Rajesh Kumar unveils decoding B2B marketing, India’s first visual guide to B2B marketing

As 84% of Indian B2B CMOs say that proving ROI has become a top priority, veteran CMO Rajesh Kumar announced the launch of Decoding B2B Marketing, published by Zebralearn-a visual, AI-enabled playbook featuring 12 actionable frameworks and QR-linked interviews. Unveiled at Museo Camera, Gurugram, the book debut brought together marketing leaders, founders, students, and industry peers for an evening focused on the future of B2B growth in the age of AI.

A market that buys differently

“B2B buying is different from consumer markets. Major technology decisions rarely hinge on a single executive. They’re shaped by a buying group-champions, decision makers, influencers, ratifiers, and users-each with distinct needs and risk thresholds. Sales no longer hold the power they used to. Buyers, who depended on sales representatives for information, discovered the power of online – 67% of the buyer’s journey is now done digitally. This puts marketing in ...