Q&A with Duran Inci: How AI Is Reshaping B2B eCommerce and Marketing Communications

Duran Inci is CEO of Optimum7, a B2B growth expert with over two decades of experience in eCommerce systems, SaaS integrations, and digital marketing performance. Inci explains how AI powers B2C communications in a scalable marketing system.

New Series Introduction: Humans Behind the AI

This is the first installment in “Humans Behind the AI,” a new HackerNoon interview series spotlighting real operators—not theorists—who are pushing the boundaries of AI in business, product, and communications. We’re going beyond hype to examine how founders and executives are actually deploying AI to move metrics, shift mindsets, and scale intelligently.

Our first guest? Duran Inci, CEO of Optimum7, a B2B growth expert with over two decades of experience in eCommerce systems, SaaS integrations, and digital marketing performance. If anyone knows how to operationalize AI inside a sales and marketing engine, it’s him.

Q: Why is ...