Pushes semiconductor familiarity via chip-shaped edible squares

SK hynix has launched HBM-themed square corn snacks at 7-Eleven, because nothing explains bandwidth like carbs and chocolate.

The South Korean memory giant, best known for dominating the high-bandwidth memory (HBM) market, has partnered with the US retailer to release "Honey Banana Mat HBM Chips," a memory chip-themed snack that tastes nothing like NAND flash and everything like a corporate mood shift.

The edible chips take the form of honey-banana-flavored chocolate layered over savory, square-cut corn chips meant to resemble integrated circuits. The companies were clear on at least one point: both the name and the flavor were engineered to make customers think of high-bandwidth memory, an achievement in brand signaling previously thought impossible without PowerPoint.

Sentences about helping consumers "feel closer to semiconductors" usually precede a new education campaign, but this time the lesson plan is snack-aisle-compatible. Rather than diagrams or explainer videos, familiarity is cultivated through dessert-adjacent corn ...