PureGym CIO Andy Caddy keeps the sector fit for growth

At this time of year, the fitness gym market is at its peak. Post Christmas and Thanksgiving, a new year, and perhaps motivated by a resolution made over a glass of good French wine, people join gyms and begin the journey to fitness. From the moment an individual decides to increase their cardiovascular fitness and join a gym, their in-gym experience and the operations of an international gym business all rely on technology. That technology has to be customer-centric and make the experience a delight. Now in his second gym career session, Andy Caddy, Group CIO for PureGym, has honed the membership, exercise, and data muscles of this fast-growing business.

Founded in 2008, PureGym is a growing business. At the time of our interview, the UK-headquartered international business had 720 gyms, three of which opened that week. The business operates in three key European economies, the UK, Denmark, and Switzerland ...