Pure Storage unveils Enterprise Data Cloud to help companies shift from managing storage to managing data in an AI-driven world

Pure Storage formally announced its Enterprise Data Cloud (EDC) platform today at its Accelerate event in Las Vegas, positioning the new offering as a fundamental rethink of how enterprises should approach their increasingly complex data estates. CEO Charlie Giancarlo framed the announcement as a paradigm shift, arguing that organizations need to stop managing storage and start managing data.

The timing is deliberate. As enterprises rush to consider their AI opportunities, many are discovering that their traditional storage architectures - built around isolated arrays and manual processes - aren't up to the task. The EDC represents Pure's attempt to address this gap by providing customers with a platform that can not only provide visibility into where enterprise data is stored, but provide tools that support better governance. The idea is that the EDC will allow enterprises to have better control over their data, via a policy-driven platform - giving buyers confidence over ...