Pure Storage rebrands as Everpure, announces plan to acquire 1touch to strengthen data management strategy

Pure Storage has announced a corporate rebrand to Everpure, alongside plans to acquire data intelligence and orchestration company 1touch, signalling a strategic shift from storage-focused offerings toward broader enterprise data management capabilities for the AI era.

The company said the new identity reflects its evolving focus on unified data platforms designed to help enterprises manage, secure and operationalise data at scale as artificial intelligence becomes more central to business operations. The planned acquisition of 1touch is intended to expand Everpure’s data discovery, classification and contextualisation capabilities, enabling organisations to gain deeper visibility into enterprise data across environments.

According to the company, enterprises are facing increasing pressure to modernise infrastructure as AI workloads expose limitations in siloed data systems and manual management processes. Everpure’s Enterprise Data Cloud architecture aims to address these challenges by providing a unified control plane that manages datasets globally through policy-based governance ...