Proofpoint Report: Gen AI adoption, data growth, and insider risks are converging to Create Unprecedented data Security Challenges

Proofpoint released its second annual Data Security Landscape report, revealing that organisations continue to face widespread data loss as they struggle to protect sensitive information amid explosive data growth, AI adoption, and the emergence of AI agents in the workplace. 

The report, based on insights from 1,000 security professionals across 10 countries, as well as Proofpoint platform data, reveals how the rapid adoption of AI-driven productivity tools and autonomous agents that handle sensitive data is compounding risk for organisations. Many lack the visibility and controls to govern this emerging “agentic workspace,” where humans and AI systems now work side by side. Meanwhile, surging data volumes are putting even greater strain on already stretched security teams.

“We’ve entered a new era of data security where insider threats, relentless data growth, and AI-driven change are testing the limits of traditional defenses,” said Ryan Kalember, chief strategy officer ...