Proof of Concept: Bot or Buyer? Identity Crisis in Retail

Ping Identity, Cloud Security Experts on Identity, Fraud and Governance Priorities Anna Delaney (annamadeline) • January 7, 2026

In the latest "Proof of Concept," Maya Ogranovitch Scott, senior product and solutions manager at Ping Identity, and Troy Leach, chief strategy officer at the Cloud Security Alliance, join editors at Information Security Media Group to discuss how agentic artificial intelligence is redefining identity, trust and accountability as bots begin transacting on behalf of consumers at scale.

See Also: AI Browsers: the New Trojan Horse?

AI agents are already shopping, choosing payment methods and communicating with other bots - all without human involvement. These digital actors fall outside current identity models and introduce major risks related to credential sharing, transaction integrity and fraud escalation. Without visibility or clear lines of accountability, both customer trust and retailer margins are at stake.

"This is bigger, potentially, than the advent of the mobile channel," Ogranovitch Scott said ...