Pricol’s Digital Playbook: How a 50-Year-Old Automotive Leader Is Building the Next-Generation Intelligent Manufacturing Enterprise

In an era when manufacturing competitiveness hinges on digital intelligence, Pricol stands out as a legacy enterprise that modernized early — and is now reaping the compounding benefits of sustained digital investment. Long before “digital transformation” became an industry rallying cry, the Coimbatore-headquartered auto components major established technology as the backbone of its operations.

Today, as the automotive ecosystem undergoes unprecedented technological disruption, Pricol is leaning on this digital foundation to future-proof its factories, products, and value chain. In an exclusive conversation with Express Computer, Srikrishna Narasimhan, CIO at Pricol Group, shares how the company is reinventing its core operations with IoT, AI, advanced analytics, and a unique “internal machine builder” capability that gives it strategic independence on the shopfloor.

Digital as a Culture, Not a Project

Most enterprises talk about digital transformation; Pricol built it into its DNA. From early ERP adoption to pioneering PLM and ALM ...