Planful's Analyst Assistant tackles Finance workflow friction - but the GENCFO Trends Report 2026 shows the real bottleneck is cultural

Finance teams are busier than ever, yet many struggle to translate that effort into strategic influence. A recent Planful webinar on Artificial Intelligence (AI) in finance, alongside findings from the GENCFO Trends Report 2026 (published in partnership with Planful), paint a consistent picture: the Finance function knows what it needs to do next, but getting there requires more than new tools.

Planful’s webinar, hosted by Cameron Moreau of the company’s customer marketing team, opens with its own survey data, drawn from over 450 global Finance professionals. 60% of Finance teams report already using AI daily, while 90% of leaders say they are on a path toward adoption. But Marina Garage, Senior Product Marketing Manager at Planful, explains that adoption alone is not the same as impact. She warns:

What we’re seeing across teams is a growing gap between AI activity and AI impact. Simply using AI is ...