Pinterest Users Are Tired of All the AI Slop

For five years, Caitlyn Jones has used Pinterest on a weekly basis to find recipes for her son. In September, Jones spotted a creamy chicken and broccoli slow-cooker recipe, sprinkled with golden cheddar and a pop of parsley. She quickly looked at the ingredients and added them to her grocery list. But just as she was about to start cooking, having already bought everything, one thing stood out: The recipe told her to start by “logging” the chicken into the slow cooker.

Confused, she clicked on the recipe blog’s “About” page. An uncannily perfect-looking woman beamed back at her, golden light bouncing off her apron and tousled hair. Jones realized instantly what appeared to be going on: The woman was AI-generated.

“Hi there, I’m Souzan Thorne!” the page read. “I grew up in a home where the kitchen was the heart of everything.” The accompanying images were flawless ...